Chipotle Mexican Grill says it’s making a gift of bitcoin and free burritos to have a good time Nationwide Burrito Day. The corporate has created a sport the place every participant could have 10 tries to guess a sound six-digit code for an opportunity to win a free burrito or as much as $25,000 in bitcoin.
Free Burritos and Bitcoin Giveaway
Chipotle Mexican Grill (NYSE: CMG) introduced Tuesday that “it can give away $100,000 in free burritos and $100,000 in bitcoin to have a good time Nationwide Burrito Day on April 1.” In response to QSR Journal’s annual rating of fast-food chains within the U.S., Chipotle is the eleventh largest chain based mostly on gross sales.
In collaboration with Coil founder Stephan Thomas, Chipotle is launching an interactive sport on Nationwide Burrito Day referred to as “Burritos or Bitcoin.” The sport will go reside on April 1 at 9:00 A.M. PT and can finish at 6:00 P.M. PT on the identical day. Chipotle says:
This event makes Chipotle the primary U.S. restaurant model to supply a cryptocurrency giveaway to shoppers.
Thomas has been within the information for shedding his laborious drive containing 7,002 BTC, at the moment value about $414 million. With the Burritos or Bitcoin sport, “Chipotle is encouraging followers to hold out a mock ‘chiptocurrency’ rescue mission and crack the code on its digital pockets … In a playful ode to Thomas’s expertise,” the corporate described.
Gamers can go to the web site burritosorbitcoin.com to take part. Chipotle defined:
Every participant could have ten (10) tries to guess a sound six-digit code for an opportunity to win a free burrito or as much as $25,000 in bitcoin.
Total, 10,000 gamers will win one free burrito, 50 gamers will win $500 in bitcoin, and three gamers will win $25,000 within the cryptocurrency.
The corporate added: “If gamers are unsuccessful of their ten makes an attempt and endure the identical destiny as Thomas, they could be shocked and delighted with a particular supply from Chipotle.”
No buy is critical to take part within the giveaway, which is “Open to authorized residents of the 50 U.S./D.C., 18 years of age or older,” the corporate detailed.
Chipotle Chief Advertising and marketing Officer Chris Brandt commented:
We’re all the time searching for distinctive methods to boost the celebration, and this yr, we’re giving followers the chance to amass two extremely beneficial belongings: burritos or bitcoin.
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